Asset Investment Management Ltd is an Independent Financial Adviser (IFA) based in Norwich, Norfolk. We provide independent investment and financial planning advice to people in Norfolk and Suffolk and also across East Anglia.


What do we do?

Whilst the management of clients' portfolios is an integral part of what we do, it is the effect of our actions when we can sit back and think "those people are much better off having talked to us" that are the most rewarding. For example:-


Mr B. Came to us with a £10,000 investment. A thorough investigation revealed a pension fund that would die with him. By reorganising his pension we have saved the family, £800,000 and kept in place his care plan with the local authority.

Mr and Mrs B. Came to us with a selection of disjointed investments. By putting in place a proper strategy we have not only simplified their investment but also saved their estate from a £250,000 Inheritance Tax bill.

Mr G.  Had a large investment to make at retirement. By using the right investment structure we have saved him £20,000 a year tax on his investment income.

Mr S. Terminally ill. His occupational pensions would die with him. We have managed to restructure to preserve £130,000 of pensions for his sons and for him to enjoy his last few months.

Mr and Mrs M. Enabled them to buy a larger retirement property using Equity Release.

Mrs S. A carefully planned Care Fees package meant that money could never run out for care fees and ensured a legacy for the family


Our Principles

We are members of the Personal Finance Society, the largest Professional body for individual financial advisers in the UK. As members, we must abide by the Code of Ethics and Conduct of the Personal Finance Society.

You can check our credentials on the Financial Conduct Authority website by going to the Register and typing in our reference number, 462797. We have chosen not to be a part of any "network" so we can truly give independent advice to our clients.

The effective use of systems and technology means that staffing levels can be kept to a minimum so that we can concentrate on a friendly and personal service in all aspects of financial advice.

You can be sure that we will take the time to understand your needs and have the breadth of knowledge and experience to devise effective solutions.